Brands, websites and campaigns, proofed twice.
Second Proof is a branding and digital design studio of six in Bethnal Green. We make identities, websites and campaigns, and we never show you only our first idea.
Start a project
See the work
Pinning up proofs, Vyner Street
From the top of the pile.
Four projects from the last two years: a cider maker, a theatre, a hardware shop and a lido. Each one began as two proofs on our wall.
Identity, labels and website
Hollow Oak Cider
A new identity for a third-generation cider maker, labels for eleven ciders, and a website that takes trade orders.
Herefordshire
2025
Identity and season campaign
The Gantry Theatre
A new identity for a 120-seat theatre, and its 2025–26 season: posters across south-east London, the programme, and short films for social.
Deptford
2025
Identity refresh and website
Fenn & Daughters
A hardware shop open since 1952. We rebuilt its identity around the lettering on the old shop sign, and gave it a website with click and collect.
Walthamstow
2024
Reopening campaign, film and website
Tidewater Lido
A community-run seawater lido, reopening after its restoration: the campaign, a short film, and the website its members join on.
Kent
2024
There are thirty-odd more in the plan chest. Tell us what you are making and we will show you the nearest.
Start a project
What we make, and what it costs.
These are the prices projects start at, before VAT. After Proof Days you get a fixed quote for the rest, in writing.
Start a project
Proof Days
Two days in the studio with you and your team. You leave with a first proof of your identity, a written brief and a fixed quote for the rest.
Fixed
£3,600
Brand identity
Strategy, naming if you need it, a mark, type, colour, a voice, and a guidelines book anyone can follow.
From
£12,500
Websites
Designed and built here, on a system your team can edit, quick on a phone and accessible.
From
£16,000
Campaigns
Launches and seasons: posters, print, social, and short films we edit ourselves.
From
£8,000
Looking after it
Monthly care for the website and the brand: updates, new pages, new artwork.
From, a month
£350
Two proofs, every round.
Five steps, from a free first call to thirty days of fixes after launch. We take on eight new clients a year, so Tamsin or Ade is in every meeting.
1
A first call
Thirty minutes, free, about what you are making. We reply to every enquiry within two working days.
2
Proof Days
Two days in the studio together, ending with a first proof of your identity and a fixed quote for the rest.
3
Two proofs, every round
Each round we bring two routes, printed at full size and pinned up, never one and never ten. Two rounds of changes are included.
4
Build and launch
Websites are built here and never handed off. For print, we stand at the press with the printer.
5
Thirty days of fixes
Anything wrong after launch is put right free for thirty days. Then a care plan, if you want one.
Six of us, on the first floor above a picture framer.
Tamsin Reid spent ten years designing books before she started Second Proof with Ade Okafor in 2015. Ade builds the websites he draws. Everything we make is printed at full size and pinned up before you see it.
Tamsin Reid
Founder: identity and type
Ade Okafor
Founder: websites and code
“They brought two proofs and talked us out of the safe one. Best decision we made all year.”
Nadia, Deptford
“Ade built us a website my dad can update from behind the shop counter.”
Rosie, Walthamstow
Start a project.
Tell us what you are making, roughly when, and what you have to spend. We reply within two working days, and the first call is free.
Rather talk it through?
020 7946 0716
WhatsApp 07700 900716
hello@secondproof.co.uk
Studio hours. Visits by appointment.
Monday to Thursday
9am–6pm
Friday
9am–4pm
Vyner Street, Bethnal Green, London E2
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